Attraction, dating and relationships
This is the other kind. Every claim here names the study behind it, says where the evidence stops, and resists the urge to turn a correlation into a rule. Where a questionnaire helps more than a paragraph, there is a free one — scored in your browser, with no email field anywhere.
Start here
Long pieces, not listicles. Most run past two thousand words because the honest version of these questions does not fit in five bullet points.
Almost every rule in this genre has never been tested. The handful of things that have been measured point somewhere else entirely.
The largest synthesis found eleven behaviours that track liking and a list of famous ones that track nothing. Three from the second list were on this page until today.
The behaviours are real. What no study has ever found is one that tells you which kind of liking you are looking at.
Mistake #8 is so common most people don't even know they're doing it.
Sign #6 is the one that's hardest to admit.
The line is subtle — but these 9 signals make it readable.
This site carries a small archive on purpose. Everything published here has been read against its sources by a person, and the pieces that have not been through that pass are held back rather than shipped to inflate a page count. What we publish is listed in full on the sources page, the rules we write under are on the editorial policy, and where AI is used in the process is spelled out in the AI disclosure.